I played a key role in the art direction for all digital assets in Forever 21’s holiday campaign with Saweetie. From shaping the look and feel of the brand’s online presence to executing a 360° marketing strategy across digital, paid media, and social, I ensured a cohesive and impactful rollout. The campaign brought the 'Forever Nice' and 'Forever Naughty' duality to life, blending luxe fashion with Saweetie’s signature style to create a bold, festive experience for our audience